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INFLUENCERS

We fuel the most successful social media campaigns for the region's largest brands.

3% OF people make the 90% OF impact online
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  • Comedy
  • Fashion
  • Fitness
  • Food
  • Games
  • Moms
  • Music
  • Photography
  • Teens
  • Travel

Stars of starfish

We are always growing our family of Influencers. If you have what it takes and you have an audience.Register Now

CASE STUDY

  • Client: Betty Crocker

    Objective: Create a campaign for International Women’s Day with micro influencers.

    What did we do?

    Selected 8 micro-influencers, regardless of their age, gender, or baking experience and requested from them to bake for a women special in their lives. The influencers released a short video showcasing the process of baking a cake with a final heartfelt message.

    Some influencers' children cooked for their mom, some baked for their wives, some others baked for their sisters. The content was then gathered in a 30-second video that encompasses the theme of ending kitchen conventionalism and celebrating women.

    Results

    Reach:

    169,263

    Engagement:

    +369.5%

    Channels

    instagram
  • Client: Pizza Hut

    Objective: Promote the new 1-meter-long pizza, Super limo with the chocolate brownie with 
Oreo® cookies.

    What did we do?

    We selected 5 different influencers from categories such as lifestyle and foodies to pro-
mote the newest Super Limo with the chocolate brownie with Oreo® cookies through visually creative content. This raised an enormous amount of awareness for the new pizza in the whole GCC area.

    Results

    Views:

    2.7M

    Engagement:

    2.9M

    Channels

    instagram

    Target Countries

    instagram
  • Client: Azar

    Objective: Introduce the brand ambassador of Azar.

    What did we do?

    We selected a ambassador for Azar, Tareq Alharbi. Tareq AlHarbi was doing meet and greet live sessions with fans and his followers through the application. With his charis-
matic character and funny questions the videos were posted on Instagram and reached over 500,000 people in Saudi Arabia.

    
We also organized an event between Azar and Tareq AlHarbi to increase brand affinity and awareness, during the event fans were able to meet Tareq and a video montage was posted.

    Results

    Reach:

    536,263

    Views:

    1,305,587

    Followers:

    9M

    Channel

    instagram

    Target Countries

    instagram
  • Client: Creme21

    Objective: To raise awareness about Creme 21 range of products on its formal launch in ME, as well
as re-position and renewing the brand among the younger generation.

    What did we do?

    Selected 23 influencers of different sizes, from micro to mega influencers. Each influencer posted a REEL video on Instagram highlighting the main message creme21 wanted to deliver which is "Beauty is the Glow of Achievement".

    The idea behind the video was to open the hamper kit from creme21, apply the skin care products and transition into what they have achieved in their lives, from painters to presenters to busines women. The same song was chosen to be used among all the influencers, 'Enti Ana' by Dana Hourani which focuses on Arab women empowerment.

    Results

    Reach:

    2,409,194

    Views:

    1,069,757

    Followers:

    10,531,400

    Channel

    instagram

    Target Countries

    instagram
  • Client: Carrefour

    Objective: Increase awareness of the new store 'Carrefour City +' location and generate footfall.

    What did we do?

    We selected 2 macro influencers in the UAE from the categories of content creators, 
Ahmed Nasheet and Mashael Jamal. The influencers did a video shoot at the new store and posted Video REELs + stories on Instagram to generate awareness of the new store. They concentrated on the key message to highlight which as 'No cashier needed, you just
download the MAF Carrefour App and shop in store'.

    Results

    Reach:

    204,233

    Views:

    388,700

    Engagement:

    21,876

    Channel

    instagram

    Target Countries

    instagram
August 31 2020 9:18 am

Influencers v.s. Content Creators

The difference between content creators & influencers

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May 21 2024 7:50 am

Bioderma’s Influencer Campaign Shines Light on New Serum Launch

Bioderma New Serum Launch Influencer Marketing Campaign   Background and Brief: Bioderma, a renowned skincare brand, sought to promote the launch of its new serum product in the UAE market through an influencer marketing campaign. The objective was to generate buzz, drive product awareness, and engage consumers through credible endorsements. The campaign targeted a total of 9 influencers […]

Read More

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