BACKGROUND AND BRIEF:
Botim, widely recognized as the most trusted calling application, embarked on a campaign to showcase that its platform goes beyond just voice and video calls. The objective was to highlight Botim’s additional offerings, such as international money transfers, bill payments, and wallet services, which cater to the needs of its users, especially the expat community. The campaign also featured a competition element, giving participants the opportunity to win easy cash prizes while raising awareness of these services. The strategy leveraged influencer content to engage audiences, drive participation in the competition, and promote Botim’s diverse functionalities.
KEY COMPONENTS OF THE CAMPAIGN:
Content Creation:
To create excitement and spark interest, influencers visited metro stations to scan a QR code, which directed them to details about the competition. They then demonstrated to their followers how to enter, showcasing the simplicity of the process. This not only highlighted Botim’s additional services but also built anticipation among viewers to take part in the competition themselves. The influencers walked their audiences through each step of participation, making it easy for viewers to follow along and engage.
Call to Action:
The influencer content incorporated direct links to encourage viewers to download the Botim app, driving traffic and increasing app installations. This clear and compelling call to action was crucial in turning viewers into active users by promoting both the competition and Botim’s wider range of services.
Influencer Selection:
The campaign strategically targeted the expat community, which is one of Botim’s largest user bases, as these individuals frequently rely on the app for international services. Influencers who had a strong connection with the expat audience were selected to ensure authentic engagement and drive participation in the competition.
CAMPAIGN RESULTS:
Reach and Views:
The campaign achieved substantial reach, with a combined follower base of over 800,000 across all participating influencers. The content itself garnered more than half a million views, significantly expanding awareness of Botim’s additional services beyond calling.
Positive Brand Sentiment:
Botim’s reputation as a reliable service for expats was further solidified through the campaign. The audience responded positively, especially to the competition, with many appreciating the ease of participation and the potential rewards. This reinforced Botim’s standing as a trustworthy and multifaceted app within the expat community.
High Levels of Engagement:
Influencer posts received strong engagement across the board, with significant numbers of likes, comments, and shares. This reflected a high level of interest in both the competition and Botim’s services. The increased interaction not only demonstrated the campaign’s success but also helped spread the message further as viewers shared the content within their networks.
CONCLUSION:
The campaign effectively targeted the expat community, creating strong resonance through its combination of educational and engaging content. By offering a clear, step-by-step guide on how to enter the competition and emphasizing the benefits of Botim’s additional services, the campaign performed exceptionally well. It successfully encouraged audience participation, resulting in positive brand sentiment, increased app downloads, and enhanced engagement across social media. The cash prize element served as an added incentive, drawing in even more participants and contributing to the overall success of the campaign.