OSN+ launched one of its most ambitious content campaigns yet bringing together a powerful line-up of titles led by the highly anticipated The Last of Us Season 2 and supported by returning favourites like And Just Like That S3, Hacks S4, and a wave of Turkish series.
With the goal of reactivating lapsed subscribers, boosting engagement, and solidifying OSN+ as the premium streaming destination across Saudi Arabia, UAE, Kuwait, and Egypt, the campaign focused on one key insight: viewers connect best through people they trust.
That’s where our content creators came in, handpicked for their creativity, emotional storytelling, and deep connection with regional audiences.
Following the record-breaking success of Season 1, our creators tapped into the emotional universe of The Last of Us S2, shifting the conversation from monsters to moments. Through nostalgic nods, character driven storytelling, and cinematic recreations, they brought Ellie and Joel’s journey back to life in a way that resonated deeply with long-time fans and newcomers alike.
One standout concept: creators invited their audiences to “re-live the pain and prepare for what’s next”, delivering raw, emotional, and visually powerful content that celebrated the series’ evolution.
Multi-Title Storytelling Across Genres
Beyond TLOU, creators engaged their followers with weekly content inspired by OSN+’s broader Q2 slate, from the glamor of AJLT S3, to fresh Turkish dramas and under-the-radar titles like Babygirl and The Ex-Wife S2.
Creative formats included: “What’s trending on OSN+?” pick-of-the-week reels, Friendly genre showdowns between creators, and Personal viewing rituals, binge reactions, and surprise recommendations
Through platform-specific content on TikTok, Instagram, and YouTube, the campaign reached millions of viewers across the GCC and Egypt. More importantly, creators reactivated dormant subscribers by reminding them why they loved these shows in the first place and introducing them to what they’d been missing.
The Last of Us S2 content sparked intense conversations, theory-sharing, and binge rewatches of Season 1. The authenticity and emotional pull of the creator content didn’t just entertain it converted, helping OSN+ see measurable lifts in engagement and interest across tracked KPIs.
This Q2 campaign was more than a promotion it was a movement. We are proud to have led the creative approach and execution behind this standout campaign.
