Pringles elevated everyday screen-time moments across Saudi Arabia and the UAE with a
high-impact influencer campaign that positioned the brand as the ultimate snack for movie
nights and binge-watching sessions. The Pringles Screen-Time Campaign was built around
a simple yet powerful insight: every great show deserves an equally epic snack. This idea
came to life through the campaign tagline, “An Epic Snack for Epic Shows.”
To drive attention and engagement, Pringles partnered with 13 influencers across KSA and
the UAE, sending them a TV-shaped PR box designed to be instantly eye-catching and
scroll-stopping. The innovative packaging played a key role in the campaign’s success,
acting as both a creative hook and a strong visual storytelling device that aligned perfectly
with the screen-time theme.
Influencers created relatable, entertainment-led content as they prepared for movie nights
and searched for the one element that completes the experience , naturally landing on
Pringles. From cozy home setups to reactions to trending shows, creators seamlessly
integrated the product into real screen-time moments, reinforcing Pringles as the go-to snack
for entertainment.
The campaign achieved strong organic reach and engagement by combining creative PR,
authentic influencer storytelling, and culturally relevant moments across social platforms in
KSA and the UAE. Each piece of content reinforced Pringles’ positioning as a snack that
enhances shared experiences and elevates everyday entertainment.
Starfish Agency was proud to collaborate with Pringles on this influencer-led campaign,
delivering a creative, locally relevant activation that turned screen time into an epic snacking
moment.
