In celebration of the Dubai Fitness Challenge (DFC), Sun & Sand Sports partnered with
Starfish Agency on a month-long influencer campaign that brought fitness, movement, and
lifestyle storytelling to the forefront. Running throughout November, the UAE campaign
aligned seamlessly with DFC’s mission to inspire residents to stay active, positioning Sun &
Sand Sports as a key enabler of everyday fitness journeys.
The campaign featured three influencers, each selected for their strong alignment with a
specific sports brand and fitness discipline. With a large scope of deliverables, influencers
covered multiple brand activations while authentically integrating Sun & Sand Sports into
their daily routines – from in-store visits to outdoor workouts and gym sessions.
One influencer focused on Nike Running, covering activations at Kite Beach and showcasing
performance-driven content tailored to runners and outdoor fitness enthusiasts. Another, with
a more gym-focused profile, highlighted Under Armour, bringing strength, training, and
functional fitness content to life through Kite Beach activations and gym-based workouts.
Each creator delivered content that felt natural to their personal style, ensuring brand
credibility and audience relevance.
The campaign also marked the UAE launch of Fabletics at Sun & Sand Sports, introduced
through a dedicated influencer partnership with full brand exclusivity. As part of the
activation, the influencer hosted a weekly Pilates session throughout November, wearing
Fabletics and integrating the brand into her fitness lifestyle. This ongoing engagement
reinforced Fabletics’ positioning as a fashion-forward, functional activewear brand for
modern movement.
Across all touchpoints, influencers showcased their respective brands in-store, during street
workouts, gym sessions, and Kite Beach activations, fully embodying the lifestyle each brand
represents. The result was a cohesive, authentic campaign that went beyond product
placement, highlighting how Sun & Sand Sports supports diverse fitness journeys across the
UAE.
Starfish Agency was proud to collaborate with Sun & Sand Sports on this impactful Dubai
Fitness Challenge campaign, delivering a lifestyle-led influencer strategy that celebrated
movement, community, and brand authenticity throughout the month of November.
