BISSELL partnered with Starfish Agency on a large-scale influencer marketing campaign
across the UAE and Saudi Arabia, activating 175 content creators to spotlight the BISSELL
PowerClean FurGuard cordless stick vacuum cleaner as an essential solution for modern
home cleaning. With 75 influencers in the UAE and 100 influencers in KSA, the campaign
significantly boosted brand visibility, online engagement, and product awareness across both
markets.
The campaign focused on authentic, lifestyle-driven storytelling to position the BISSELL
PowerClean FurGuard as a powerful, practical vacuum cleaner designed for everyday use.
Rather than traditional product demonstrations, creators seamlessly integrated the cordless
vacuum into their daily routines – from quick clean-ups and pet hair removal to full home
refresh moments – showcasing its self-standing design, versatility, and cordless performance
in real-life settings.
Across Instagram, TikTok, and Snapchat, influencers created relatable cleaning content that
highlighted key product benefits such as powerful suction, long-lasting battery performance,
multi-surface cleaning, and ease of use. By embedding the BISSELL PowerClean FurGuard
naturally into home environments, creators reinforced the brand’s reputation as a trusted
homecare leader offering innovative and efficient cleaning solutions.
The influencer mix included micro, macro, and high-reach creators, allowing the campaign to
scale effectively while maintaining authenticity and strong audience trust. This strategic
creator selection enabled BISSELL to reach diverse households across the GCC, driving
meaningful engagement and encouraging consumers to explore the product online.
The campaign generated high volumes of views, strong engagement rates, and positive
audience sentiment, demonstrating the impact of localized influencer marketing in the UAE
and Saudi Arabia. By combining relatable lifestyle content with clear product value, BISSELL
successfully strengthened brand awareness and positioned the PowerClean FurGuard as a
go-to cordless vacuum cleaner for everyday home cleaning.
Through this cross-market activation, BISSELL and Starfish Agency delivered a high-impact,
influencer campaign that enhanced digital visibility, supported e-commerce traffic, and
reinforced the brand’s leadership in innovative home cleaning solutions across the Middle
East.
