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August 31 2020 9:18 am

Influencers v.s. Content Creators

The difference between content creators & influencers

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May 21 2024 7:50 am

Bioderma’s Influencer Campaign Shines Light on New Serum Launch

Bioderma New Serum Launch Influencer Marketing Campaign   Background and Brief: Bioderma, a renowned skincare brand, sought to promote the launch of its new serum product in the UAE market through an influencer marketing campaign. The objective was to generate buzz, drive product awareness, and engage consumers through credible endorsements. The campaign targeted a total of 9 influencers […]

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May 13 2024 8:53 am

Ramadan Unites: Bissell’s Multi-Country Campaign Celebrates Diversity and Community Spirit Across the Middle East

 Bissell Ramadan Influencer Marketing Campaign     Background and Brief: Bissell Arabia , a leading home cleaning and floor care brand, aimed to boost brand awareness and promote its products during Ramadan through an influencer marketing campaign. The campaign targeted audiences in Lebanon, Kuwait, and the UAE, leveraging the influence of 30 carefully selected influencers across TikTok, Instagram, […]

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May 06 2024 7:33 am

Discover the Future of Travel: Airalo’s Influencer Campaign Transforms Global Connectivity!

Discover the Future of Travel: Airalo’s Influencer Campaign Transforms Global Connectivity Background and Brief: Airalo, a leading eSIM provider, aimed to expand its market reach and drive brand awareness through an influencer marketing campaign. The objective was to leverage the influence of influencers across diverse platforms such as YouTube, TikTok, Instagram, and Snapchat. The campaign […]

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March 15 2024 5:47 am

How YouTube Influencers Are Rewriting the Marketing Rulebook

  In the dynamic world of digital marketing, YouTube influencers have emerged as transformative forces, reshaping the conventional rules and strategies. It's crucial to recognize that influencer marketing on YouTube is not merely a mirror of traditional celebrity marketing. This article delves into the distinctive aspects of YouTube influencer marketing, emphasizing its diverse scope, impact, […]

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March 13 2024 6:33 am

How Creators Influence Brands — and Why They Listen

In the ever-evolving fashion industry, creators and influencers have emerged as powerful players, reshaping the dynamics of brand marketing. Platforms like Instagram, TikTok, YouTube and Snapchat have provided a stage for individuals to showcase their unique style, interests, and perspectives. This article explores the significant impact creators have on brands and why, in this era […]

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March 04 2024 5:40 am

Unlocking the Power of Influencer Marketing in MENA: Three Essential Keys

In recent years, influencer marketing has become an essential part of brand strategies worldwide, and the Middle East and North Africa (MENA) region is no exception. As the influencer landscape continues to evolve, leveraging its full potential requires a strategic approach tailored to the unique dynamics of the MENA market. Here are three keys to […]

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December 29 2023 1:21 pm

 Influencer marketing in GCC vs. western countries. 

Difference between East and West. In the dynamic world of influencer marketing, the strategies and dynamics vary significantly between the GCC region and the Western countries. From the types of influencers to market dynamics, impact, and approach strategies, let’s dissect the differences and similarities that define influencer marketing in these distinct markets. 1. Difference Between […]

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December 22 2023 6:55 am

Latest Trends in Influencer Marketing 2024

Revealing the future In the fast-paced world of digital marketing, influencer marketing is constantly evolving and fitting into new technology and changing consumer trends. A number of trends are therefore shaping up within the influencer marketing sphere as we enter into 2024. So, let’s look at some major stories making news in this industry that […]

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October 27 2023 6:58 am

Why AI can’t replace content creators

Why AI Can’t Replace Content Creators in Influencer Marketing Introduction Artificial intelligence (AI) has made remarkable advancements in various fields, including contentgeneration. However, when it comes to influencer marketing, AI falls short of replicating theirreplaceable role of content creators. In this article, we will explore why AI cannot replace contentcreators in the dynamic world of […]

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August 26 2023 8:34 am

Micro Influencers Trends in 2023

In the dynamic world of social media and digital marketing, influencer trends are constantly evolving. One of the most significant shifts in recent years has been the rise of the micro-influencer. Micro influencers trends in 2023 are worth noting. These content creators with a smaller but highly engaged following have taken the digital landscape by […]

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