Influencers v.s. Content Creators
The difference between content creators & influencers
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Max Fashion KSA Partners with Parenting Influencers to Showcase Stylish and Budget-Friendly Back-to-School Looks
Background and Brief: As the back-to-school season approached, Max Fashion KSA wanted to highlight their exciting new collection for students and parents preparing for the academic year. A key part of their strategy was to promote a limited-time offer: “Buy 1, Get 1 Free” on their back-to-school collection, which included a variety of essential wardrobe […]
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Influencers Spotlight Activia Mix & Go: The Convenient Breakfast Choice for Busy Mornings
Background and Brief: The campaign was strategically designed to spotlight their new product, Activia Mix & Go, featuring two exciting flavors: Raspberry Chia Granola Yogurt and Oat Honey Granola Yogurt. To promote the product as a convenient and healthy breakfast option, the brand collaborated with 14 influencers, ranging from Mega to Micro tiers. This approach […]
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OSN+ Teams Up with Influencers to Ignite Excitement for the New Season of House of the Dragons!
Background and Brief: As part of their strategy to build excitement for the launch of the new season of House of the Dragon, OSN+ organized a special premiere event where influencers were invited to experience the first look at the much-anticipated episodes. Additionally, they partnered with 23 influencers to create dynamic, humorous, and engaging content […]
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Breakfast Just Got Better: The Alpro Breakfast Club Experience in Saudi Arabia
Background and Brief: Alpro, renowned for its healthy and plant-based dairy alternatives, aimed to enhance its brand presence in Saudi Arabia with a targeted influencer campaign. The “Alpro Breakfast Club” campaign featured 12 influencers from Saudi Arabia, including a mix of lifestyle content creators, mega and macro influencers, and secret shoppers. Each influencer integrated Alpro […]
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BLACK+DECKER® Launches World’s First Showroom in Dubai: A Grand Opening Fueled by Influencer Power
Background and Brief: BLACK+DECKER®, a household name with a 45-year legacy in the UAE, celebrated a significant milestone by unveiling its first-ever dedicated showroom in Al Ghurair Mall, Dubai, on July 22, 2024. Known for its reliable and innovative products, the brand has been a part of everyday life for many in the region. This […]
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Accelerating the Future: How NAVA Empowered Saudi Youth through Influencer Marketing
Background and Brief: The National Academy of Automotive and Vehicles (NAVA) was established to pioneer technical education in the field of electric cars in Saudi Arabia. Located in King Abdullah Economic City, NAVA aims to equip Saudi youth with the necessary skills and knowledge to become leaders in the burgeoning electric vehicle (EV) industry. The […]
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Rethinking Fresh: How Bustanica Transformed Sustainability Through Influencer Collaboration
Background and Brief: Bustanica, Dubai’s pioneering vertical farm, has revolutionized agriculture with its dedication to locally grown, clean produce. To amplify their message of sustainability and health, we embarked on an ambitious rebranding campaign. Solution: We strategically partnered with 10 influential voices across the UAE specializing in cooking, baking, healthy lifestyle, fitness, and lifestyle. This […]
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Black and Decker Takes Over Dubai: A Showcase of Innovation and Influence
Background and Brief:On June 4, 2024, Black and Decker hosted an exclusive event at The Palms in Dubai, gathering board members, executives, influencers, and media to celebrate and discuss their vision and mission in theMiddle East market. Solution:Black and Decker strategically invited 10 influential UAE-based influencers who are passionate consumers of their products. These […]
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Wave of Comfort: How Influencers Highlighted Logitech’s Workspace Innovations
Background and Brief In today’s fast-paced digital era, creating a comfortable and efficient workspace is essential. Logitech, a leading innovator in computer peripherals, recognized this need and aimed to highlight their innovative Logitech Wave Keys keyboard and Logitech Lift Mouse as the ultimate tools for a health-conscious and productive work environment. To achieve this, we […]
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Protecting Little Suns: Bioderma’s Photoderm Pediatrics Success Story
In the realm of skincare, especially when it concerns children, Bioderma’s Photoderm Pediatrics range shines as a paragon of safety and effectiveness. Tailored meticulously for infants and toddlers, these sunscreens not only provide protection but also nurture delicate skin. Bioderma Photoderm Pediatricsis designed to meet the specific needs of children’s sensitive skin, offering superior sun […]
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