Influencers v.s. Content Creators
The difference between content creators & influencers
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Current Influencers Marketing Trends in the GCC
The first half of 2020 took a different direction in Influencers Marketing. With Corona, the human behaviour changed, therefore, Influencers had to adapt to this change as well. So let’s take a look at what happened in the past 6 months Video leads the content category Video content is king. It is the best way […]
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Are Micro Influencers Effective in Marketing Campaigns?
When looking for influencers for a campaign, there are a set of unspoken rules & beliefs when selecting the influencer, metrics such: The more followers they have, the more influence they have The more “glamorous” it looks like, the more impact they have The more “known” they are, the more reasons to hire them Is […]
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This is the most important factor for a successful influencers campaign
We see new influencers campaign every other day. The industry is maturing and all marketers have access to launch an influencers campaign easily. The first impression we get is that every campaign is a success if it appeared on this big influencer’s profile and got the exposure expected represented in “likes” This is the case […]
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Brands Performance Increase with Influencers Marketing
The internet activity has increased during the covid-19 pandemic. This increase has offered some opportunities for influencers and brands to work together. Brands have decreased their production budgets and spend on outdoor ads, while investing more on Influencers Marketing. How? When brand managers hire influencers, they create their own content using their own equipment and […]
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GCC Influencers Categories on the Rise During Covid-19
Since everyone is at home trying to stay safe. They are also looking for activities to keep them busy and entertained. Many have started cooking, others are working out and at night they sit on their mobile phones looking for entertainment. Where are these people getting their inspiration from? Majority are getting them from influencers. […]
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