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August 31 2020 9:18 am

Influencers v.s. Content Creators

The difference between content creators & influencers

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October 21 2024 2:28 pm

Starfish Goes Global: Partnering with Dr Scent in the UK for a Pop-Up Sensation with Influencers!

Background and Brief: Dr Scent sought to expand its brand awareness in the UK market by collaborating with influencers based in the region. The campaign involved five influencers visiting Dr Scent’s pop-up store at a prominent mall in London, where they showcased the brand’s wide variety of diffusers and unique aromas. The primary objective was […]

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October 21 2024 2:21 pm

Celebrating KSA National Day: Eastern Collaborates with Influencers for a Memorable Tribute!

Background and Brief:  Eastern teamed up with 10 influencers from diverse categories, ranging from food enthusiasts to parenting influencers, in a campaign to honor KSA National Day. By collaborating with these influencers, the brand sought to tap into the festive spirit of the national holiday and highlight its spice mix as the perfect addition to […]

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October 21 2024 2:05 pm

Botim Taps Influencers to Drive Buzz Around Their New Competition!

BACKGROUND AND BRIEF: Botim, widely recognized as the most trusted calling application, embarked on a campaign to showcase that its platform goes beyond just voice and video calls. The objective was to highlight Botim’s additional offerings, such as international money transfers, bill payments, and wallet services, which cater to the needs of its users, especially […]

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September 16 2024 7:16 am

Max Fashion KSA Partners with Parenting Influencers to Showcase Stylish and Budget-Friendly Back-to-School Looks

Background and Brief:  As the back-to-school season approached, Max Fashion KSA  wanted to highlight their exciting new collection for students and parents preparing for the academic year. A key part of their strategy was to promote a limited-time offer: “Buy 1, Get 1 Free” on their back-to-school collection, which included a variety of essential wardrobe […]

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September 16 2024 7:09 am

Influencers Spotlight Activia Mix & Go: The Convenient Breakfast Choice for Busy Mornings

Background and Brief: The campaign was strategically designed to spotlight their new product, Activia Mix & Go, featuring two exciting flavors: Raspberry Chia Granola Yogurt and Oat Honey Granola Yogurt. To promote the product as a convenient and healthy breakfast option, the brand collaborated with 14 influencers, ranging from Mega to Micro tiers. This approach […]

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September 16 2024 6:52 am

OSN+ Teams Up with Influencers to Ignite Excitement for the New Season of House of the Dragons!

Background and Brief: As part of their strategy to build excitement for the launch of the new season of House of the Dragon, OSN+ organized a special premiere event where influencers were invited to experience the first look at the much-anticipated episodes. Additionally, they partnered with 23 influencers to create dynamic, humorous, and engaging content […]

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August 21 2024 7:20 am

Breakfast Just Got Better: The Alpro Breakfast Club Experience in Saudi Arabia

Background and Brief: Alpro, renowned for its healthy and plant-based dairy alternatives, aimed to enhance its brand presence in Saudi Arabia with a targeted influencer campaign. The “Alpro Breakfast Club” campaign featured 12 influencers from Saudi Arabia, including a mix of lifestyle content creators, mega and macro influencers, and secret shoppers. Each influencer integrated Alpro […]

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August 21 2024 6:55 am

BLACK+DECKER® Launches World’s First Showroom in Dubai: A Grand Opening Fueled by Influencer Power

Background and Brief: BLACK+DECKER®, a household name with a 45-year legacy in the UAE, celebrated a significant milestone by unveiling its first-ever dedicated showroom in Al Ghurair Mall, Dubai, on July 22, 2024. Known for its reliable and innovative products, the brand has been a part of everyday life for many in the region. This […]

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August 21 2024 6:34 am

Accelerating the Future: How NAVA Empowered Saudi Youth through Influencer Marketing

Background and Brief: The National Academy of Automotive and Vehicles (NAVA) was established to pioneer technical education in the field of electric cars in Saudi Arabia. Located in King Abdullah Economic City, NAVA aims to equip Saudi youth with the necessary skills and knowledge to become leaders in the burgeoning electric vehicle (EV) industry. The […]

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July 17 2024 1:24 pm

Rethinking Fresh: How Bustanica Transformed Sustainability Through Influencer Collaboration

Background and Brief: Bustanica, Dubai’s pioneering vertical farm, has revolutionized agriculture with its dedication to locally grown, clean produce. To amplify their message of sustainability and health, we embarked on an ambitious rebranding campaign. Solution: We strategically partnered with 10 influential voices across the UAE specializing in cooking, baking, healthy lifestyle, fitness, and lifestyle. This […]

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