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August 31 2020 9:18 am

Influencers v.s. Content Creators

The difference between content creators & influencers

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December 29 2023 1:21 pm

 Influencer marketing in GCC vs. western countries. 

Difference between East and West. In the dynamic world of influencer marketing, the strategies and dynamics vary significantly between the GCC region and the Western countries. From the types of influencers to market dynamics, impact, and approach strategies, let’s dissect the differences and similarities that define influencer marketing in these distinct markets. 1. Difference Between […]

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December 22 2023 6:55 am

Latest Trends in Influencer Marketing 2024

Revealing the future In the fast-paced world of digital marketing, influencer marketing is constantly evolving and fitting into new technology and changing consumer trends. A number of trends are therefore shaping up within the influencer marketing sphere as we enter into 2024. So, let’s look at some major stories making news in this industry that […]

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October 27 2023 6:58 am

Why AI can’t replace content creators

Why AI Can’t Replace Content Creators in Influencer Marketing Introduction Artificial intelligence (AI) has made remarkable advancements in various fields, including contentgeneration. However, when it comes to influencer marketing, AI falls short of replicating theirreplaceable role of content creators. In this article, we will explore why AI cannot replace contentcreators in the dynamic world of […]

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August 26 2023 8:34 am

Micro Influencers Trends in 2023

In the dynamic world of social media and digital marketing, influencer trends are constantly evolving. One of the most significant shifts in recent years has been the rise of the micro-influencer. Micro influencers trends in 2023 are worth noting. These content creators with a smaller but highly engaged following have taken the digital landscape by […]

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May 22 2023 8:21 am

“The Power of Micro-Influencers for Local Brands in the UAE and KSA.”

Micro influencers are social media influencers with a following between 10,000 and 150,000 people. The range of followers though, certainly depends on the population of the relevant country the micro influencer is residing in, for example in UAE having 200,000 followers could be considered macro whereas in KSA, this could be still considered micro influencers. […]

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March 06 2023 6:53 am

Top influencer marketing agencies in Dubai in 2023

Dubai is a hub for the rapidly growing influencer marketing industry in the Middle East.  With its world-class infrastructure, advanced digital marketing ecosystem, and many high-profile influencers, the city has become a top destination for influencer marketing agencies. In this article, we’ll showcase the leading influencer marketing agencies in Dubai that are helping brands and […]

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November 28 2022 7:37 am

Influencer marketing is the most effective marketing tool for conversion

Influencer marketing has quickly become one of the most effective marketing tools for conversion. By working with social media influencers, businesses can tap into new audiences and improve their brand visibility. But what is influencer marketing, and why is it so effective? Influencer marketing is a type of marketing that focuses on using influencers to […]

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August 22 2022 12:21 pm

3 Reasons Why you Should not Work with Any Influencer

Influencer marketing is one highly recommended way to advertise products and services on social media in a humanized form. There comes lots of trust and authenticity when influencers speak to their audience about a brand. Naturally, brands seem to already be aware of this and are utilizing influencers more regularly. Based on some research, influencers’ […]

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July 27 2022 10:20 am

Wedding Season with Influencers

Social media influencers in the UAE seem to socialize and gather along with one another more than other countries. There have been several events lately that have shown the bondage and friendships these influencers built and how important it is for their audience. This helps audiences from both influencer’s pages engage and follow both influencers […]

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June 06 2022 9:24 am

GCC Influencers have higher engagement on Snapchat

Snapchat, a social media platform where people can exchange messages, photos and videos and post on their stories, is known to be one of the peek social media platforms for Khaleejis in the GCC regions. The social media application allows people to stay connected with friends and families. Snapchatters are using Snapchat as a social […]

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