For Eid Al-Adha, Brain Blasterz launched a fun and energetic influencer campaign in Saudi
Arabia designed to drive product awareness, spark curiosity, and bring the brand’s bold
personality to life through entertaining creator content.
The campaign focused on showcasing key Brain Blasterz products available at leading
retailers including Danube and Panda supermarkets, helping connect the excitement of the
content directly to where consumers could discover and purchase the products.
Creators were encouraged to produce playful, challenge-led content that captured the
intense flavors and unexpected reactions Brain Blasterz is known for. From product tasting
moments and genuine first reactions to fast-paced challenges and entertaining comparisons,
the content was designed to feel spontaneous, highly shareable, and true to the brand’s
energetic identity.
A key part of the creative approach was balancing entertainment with strong product
visibility. Creators clearly featured the packaging, highlighted the bold flavors, and naturally
incorporated simple retail mentions, ensuring audiences not only enjoyed the content but
also knew exactly where to find Brain Blasterz products.
By leaning into authentic reactions and creator personalities, the campaign turned product
tasting into an engaging social experience. Each creator brought their own style and sense
of humor to the activation, resulting in varied content that remained consistent with the
brand’s playful and adventurous tone.
The campaign performed strongly, generating positive audience sentiment and high-quality
engagement around the content. Its fun, high-energy execution helped Brain Blasterz stand
out during the busy Eid Al-Adha season while strengthening brand awareness and
encouraging product discovery across the KSA market.
Starfish was proud to bring this Brain Blasterz influencer campaign to life, combining
entertaining creator storytelling, bold product moments, and clear retail visibility to build a
memorable festive activation that connected with audiences in a fun and authentic way.
