Brands Performance Increase with Influencers Marketing
May 5, 2020
The internet activity has increased during the pandemic. This increase has offered some opportunities for influencers and brands. Brands have decreased their production budgets and spent on outdoor ads, while investing more on Influencers Marketing. How? When brand managers hire influencers, they create their own content using their own equipment and resources. Hence brand manager decrease their production budget. With this decrease, there has been increase in performance.
Direct – to – consumer marketing is one way influencers are finding success, particularly influencer chefs who are providing recipes for people who are stuck at home, and fitness influencers who are helping people stay in shape while they gyms are closed.
Even though many influencer collaborations have been cancelled since the pandemic breakout, brands that kept going are seeing an increase in engagement on sponsored influencers posts. If you think about it, people are at home consuming so much more content while practicing social distancing. Actually social media consumption has increased by 44% worldwide with a 14% increase in the content being created/uploaded on Tiktok, Instagram and YouTube. As for the GCC the percentage is much more with the strict rules of staying at home.
Is your business looking to make an impact with influencers marketing? Starfish Agency helps brands drive share of voice in the market. Our team is dedicated and passionate to see brands succeed.
Contact us at firstname.lastname@example.org