Case Study 10
June 23, 2023
Client: Betty Crocker
Objective: Create a campaign for International Women’s Day with micro influencers.
What did we do?
Selected 8 micro-influencers, regardless of their age, gender, or baking experience and requested from them to bake for a women special in their lives. The influencers released a short video showcasing the process of baking a cake with a final heartfelt message.
Some influencers’ children cooked for their mom, some baked for their wives, some others baked for their sisters. The content was then gathered in a 30-second video that encompasses the theme of ending kitchen conventionalism and celebrating women.
Results
Reach:
169,263Engagement:
+369.5%Channels
