Case Study 6
June 23, 2023
Objective: Increase awareness of the new store ‘Carrefour City +’ location and generate footfall.
What did we do?
We selected 2 macro influencers in the UAE from the categories of content creators, Ahmed Nasheet and Mashael Jamal. The influencers did a video shoot at the new store and posted Video REELs + stories on Instagram to generate awareness of the new store. They concentrated on the key message to highlight which as ‘No cashier needed, you just download the MAF Carrefour App and shop in store’.