Case Study 7
June 23, 2023
Objective: To raise awareness about Creme 21 range of products on its formal launch in ME, as well as re-position and renewing the brand among the younger generation.
What did we do?
Selected 23 influencers of different sizes, from micro to mega influencers. Each influencer posted a REEL video on Instagram highlighting the main message creme21 wanted to deliver which is “Beauty is the Glow of Achievement”.
The idea behind the video was to open the hamper kit from creme21, apply the skin care products and transition into what they have achieved in their lives, from painters to presenters to busines women. The same song was chosen to be used among all the influencers, ‘Enti Ana’ by Dana Hourani which focuses on Arab women empowerment.