Case Study 8
June 23, 2023
Objective: Introduce the brand ambassador of Azar.
What did we do?
We selected a ambassador for Azar, Tareq Alharbi. Tareq AlHarbi was doing meet and greet live sessions with fans and his followers through the application. With his charis- matic character and funny questions the videos were posted on Instagram and reached over 500,000 people in Saudi Arabia.
We also organized an event between Azar and Tareq AlHarbi to increase brand affinity and awareness, during the event fans were able to meet Tareq and a video montage was posted.