Category Archives: Uncategorized

Background and Brief: Alpro, renowned for its healthy and plant-based dairy alternatives, aimed to enhance its brand presence in Saudi Arabia with a targeted influencer campaign. The “Alpro Breakfast Club” campaign featured 12 influencers from Saudi Arabia, including a mix of lifestyle content creators, mega and macro influencers, and secret shoppers. Each influencer integrated Alpro […]

Background and Brief: BLACK+DECKER®, a household name with a 45-year legacy in the UAE, celebrated a significant milestone by unveiling its first-ever dedicated showroom in Al Ghurair Mall, Dubai, on July 22, 2024. Known for its reliable and innovative products, the brand has been a part of everyday life for many in the region. This […]

Background and Brief: The National Academy of Automotive and Vehicles (NAVA) was established to pioneer technical education in the field of electric cars in Saudi Arabia. Located in King Abdullah Economic City, NAVA aims to equip Saudi youth with the necessary skills and knowledge to become leaders in the burgeoning electric vehicle (EV) industry. The […]

Background and Brief: Bustanica, Dubai’s pioneering vertical farm, has revolutionized agriculture with its dedication to locally grown, clean produce. To amplify their message of sustainability and health, we embarked on an ambitious rebranding campaign. Solution: We strategically partnered with 10 influential voices across the UAE specializing in cooking, baking, healthy lifestyle, fitness, and lifestyle. This […]

Background and Brief:On June 4, 2024, Black and Decker hosted an exclusive event at The Palms in Dubai, gathering board members, executives, influencers, and media to celebrate and discuss their vision and mission in theMiddle East market.   Solution:Black and Decker strategically invited 10 influential UAE-based influencers who are passionate consumers of their products. These […]

Background and Brief In today’s fast-paced digital era, creating a comfortable and efficient workspace is essential. Logitech, a leading innovator in computer peripherals, recognized this need and aimed to highlight their innovative Logitech Wave Keys keyboard and Logitech Lift Mouse as the ultimate tools for a health-conscious and productive work environment. To achieve this, we […]

In the realm of skincare, especially when it concerns children, Bioderma’s Photoderm Pediatrics range shines as a paragon of safety and effectiveness. Tailored meticulously for infants and toddlers, these sunscreens not only provide protection but also nurture delicate skin. Bioderma Photoderm Pediatricsis designed to meet the specific needs of children’s sensitive skin, offering superior sun […]

Background Eyewa, founded in 2017, is one of the largest and most trusted online eyewear stores in the Middle East. With a mission to make quality eye care and eyewear more affordable and accessible, Eyewa offers a wide range of products including prescription glasses, sunglasses, blue light glasses, color contact lenses, and corrective contact lenses. […]

Born out of a passion for clean eating, creativity, and an active lifestyle, Feels Smoothie & Juice Bar is a beloved concept that originated in Dubai. Feels Smoothie & Juice Bar is now open his first branch in KSA, Riyadh, starting May 22, 2024, bringing its popular clean food concept to the Saudi Market. Solution We launched […]

Bioderma New Serum Launch Influencer Marketing Campaign   Background and Brief: Bioderma, a renowned skincare brand, sought to promote the launch of its new serum product in the UAE market through an influencer marketing campaign. The objective was to generate buzz, drive product awareness, and engage consumers through credible endorsements. The campaign targeted a total of 9 influencers […]