“The Power of Micro-Influencers for Local Brands in the UAE and KSA.”

Micro influencers are social media influencers with a following between 10,000 and 150,000 people. The range of followers though, certainly depends on the population of the relevant country the micro influencer is residing in, for example in UAE having 200,000 followers could be considered macro whereas in KSA, this could be still considered micro influencers. […]

Top influencer marketing agencies in Dubai in 2023

Dubai is a hub for the rapidly growing influencer marketing industry in the Middle East.  With its world-class infrastructure, advanced digital marketing ecosystem, and many high-profile influencers, the city has become a top destination for influencer marketing agencies. In this article, we’ll showcase the leading influencer marketing agencies in Dubai that are helping brands and […]

Influencer marketing is the most effective marketing tool for conversion

Influencer marketing has quickly become one of the most effective marketing tools for conversion. By working with social media influencers, businesses can tap into new audiences and improve their brand visibility. But what is influencer marketing, and why is it so effective? Influencer marketing is a type of marketing that focuses on using influencers to […]

3 Reasons Why you Should not Work with Any Influencer

Influencer marketing is one highly recommended way to advertise products and services on social media in a humanized form. There comes lots of trust and authenticity when influencers speak to their audience about a brand. Naturally, brands seem to already be aware of this and are utilizing influencers more regularly. Based on some research, influencers’ […]

Wedding Season with Influencers

Social media influencers in the UAE seem to socialize and gather along with one another more than other countries. There have been several events lately that have shown the bondage and friendships these influencers built and how important it is for their audience. This helps audiences from both influencer’s pages engage and follow both influencers […]

GCC Influencers have higher engagement on Snapchat

Snapchat, a social media platform where people can exchange messages, photos and videos and post on their stories, is known to be one of the peek social media platforms for Khaleejis in the GCC regions. The social media application allows people to stay connected with friends and families. Snapchatters are using Snapchat as a social […]

Top trending influencers in Saudi Arabia 2021

In today’s modern world, social media influencers are increasing in an extensive amount daily. Considering the gulf, 95.7% of the population in the Kingdom of Saudi Arabia are active users of the internet and social media. Moreover, almost 80% of the Saudi population are social media users. As for content creators and social media influencers, […]

Current Influencers Marketing Trends in the GCC

The first half of 2020 took a different direction in Influencers Marketing. With Corona, the human behaviour changed, therefore, Influencers had to adapt to this change as well. So let’s take a look at what happened in the past 6 months Video leads the content category Video content is king. It is the best way […]

Are Micro Influencers Effective in Marketing Campaigns?

When looking for influencers for a campaign, there are a set of unspoken rules & beliefs when selecting the influencer, metrics such: The more followers they have, the more influence they have The more “glamorous” it looks like, the more impact they have The more “known” they are, the more reasons to hire them Is […]