To celebrate UAE National Day, Starfish Agency partnered with The Ripe Market on an
influencer-led campaign that brought community, culture, and local businesses together in
Ras Al Khaimah. The campaign focused on driving local and regional footfall, increasing
engagement with RAK residents, and attracting visitors from across the UAE through vibrant,
family-friendly content.
The campaign featured three influencers who visited The Ripe Market during the National
Day celebrations, sharing live stories and reels that captured the full market experience.
From local fashion, jewelry, accessories, and kids’ toys to live cooking, carnival games,
workshops, and live music, creators showcased the variety of experiences that make The
Ripe Market a must-visit destination.
The content was energetic, positive, and tailored for family and community audiences,
highlighting the scenic setting and the strong “shop local” ethos of the market. By
documenting their day in real time, influencers drove excitement, awareness, and
attendance to the market’s National Day dates.
Through authentic storytelling and immersive coverage, the campaign successfully
positioned The Ripe Market as a vibrant community hub in Ras Al Khaimah, celebrating local
vendors and bringing people together during one of the UAE’s most meaningful national
moments.
