To celebrate the launch of its FIFA Collection, Centerpoint introduced a creator-led campaign
that combined football culture with everyday fashion, positioning the retailer as a go-to
destination for affordable licensed FIFA apparel and accessories.
The campaign partnered with Gen Z creators in the UAE who naturally connect with football
fans and trend-conscious audiences. Through high-energy content, creators styled
FIFA-inspired outfits using licensed jerseys, fashion pieces, and accessories available at
Centerpoint, showcasing how football fashion can be incorporated into everyday looks.
The creative approach focused on self-expression, family moments, and football fandom.
Creators built engaging outfits around FIFA pieces while highlighting the versatility of the
collection for different age groups and style preferences. Through dynamic reels and
lifestyle-driven content, the campaign successfully blended sport, fashion, and
entertainment.
By leveraging social-first storytelling and creator creativity, Centerpoint was able to introduce
the collection in a way that felt relevant, accessible, and exciting for football-loving
audiences.
The campaign achieved outstanding results, generating 100% positive sentiment alongside
strong engagement and audience interaction across creator platforms.
Starfish was delighted to partner with Centerpoint on this campaign, helping transform a
product launch into an engaging cultural moment that celebrated football fandom, personal
style, and family connection.
