As part of its seasonal retail push, Centerpoint launched its Summer & Eid campaign to
inspire shoppers across the UAE to refresh their wardrobes with stylish yet affordable
fashion, beauty, and accessory essentials. The campaign aimed to position Centerpoint as a
one-stop destination for families preparing for Eid celebrations, summer vacations, and
seasonal shopping.
To bring this message to life, Centerpoint partnered with two lifestyle creators who reflected
different shopping occasions. One creator focused on preparing for a family holiday,
showcasing vacation-ready outfits and travel essentials, while the other highlighted trendy
Eid and summer fashion finds through a curated in-store shopping experience.
The content centered around authentic store tours, allowing audiences to discover seasonal
trends, beauty must-haves, accessories, and fashion pieces available across Centerpoint’s
departments. By naturally integrating product discovery into relatable shopping moments,
the campaign helped audiences visualize how Centerpoint can meet a variety of family and
personal style needs.
Content was shared through engaging social-first formats, including Instagram Reels and
Stories, generating strong audience interaction and encouraging consumers to explore the
latest collections in-store.
The campaign delivered exceptional results, achieving 100% positive sentiment and a high
engagement rate, demonstrating strong audience resonance with both creators and
campaign messaging.
Starfish was proud to support Centerpoint in bringing this campaign to life, connecting the
brand with consumers through authentic storytelling, relatable shopping journeys, and
content that inspired audiences to get holiday-ready with confidence.
