Ramadan is a season where fashion, beauty, and home gatherings come together to create
meaningful moments with family and friends. For this campaign, Centerpoint introduced the
concept of the “Ramadan It Girl,” a relatable Gen Z creator who documented her journey
preparing for the holy month while showcasing the wide variety of products available at
Centerpoint. Through lifestyle-driven influencer content, the campaign highlighted how one
destination can offer everything needed for Ramadan, from fashion and beauty to home
décor and hosting essentials.
The content followed the creator as she prepared for different Ramadan moments
throughout her day. From planning outfits for iftar gatherings to getting ready for suhoor
outings, the campaign featured a series of Get Ready With Me videos, outfit hauls, and
makeup looks created using items exclusively found at Centerpoint. The approach made the
brand feel accessible and relatable to younger audiences, positioning Centerpoint as a
convenient destination for Ramadan fashion, beauty products, and everyday essentials.
Another key element of the campaign focused on preparing the home for Ramadan
gatherings. The creator visited Centerpoint stores to explore the brand’s home collections,
discovering tableware, centerpieces, decorations, and serving pieces designed for Ramadan
hosting. She then brought these items home to style her own iftar setup, showing how
Centerpoint products can help transform everyday spaces into warm, festive environments
for family and friends.
The campaign was executed through a series of ten Instagram Reels filmed between the
creator’s home and Centerpoint stores. Some videos focused on in-store discovery and
shopping moments, while others showed the final styling and setups at home, allowing
audiences to see the full journey from choosing products in-store to bringing them to life in
real Ramadan settings. By blending fashion, beauty, and home content into one cohesive
narrative, the Ramadan It Girl campaign showcased the versatility of Centerpoint’s
collections.
Starfish was proud to take part in bringing this campaign to life, supporting Centerpoint
through influencer storytelling that highlighted the brand as a go-to destination for Ramadan
fashion, beauty, and home inspiration.
