Content Creators Bring the Hype to Max KSA’s Black Friday Sale

Background and Brief:

We collaborated with Max KSA to amplify their Black Friday Sale, which showcased exclusive offers and discounts available in stores. The campaign aimed to generate excitement and awareness around the big sale day during the Black Friday period, leveraging influencer marketing to drive buzz and footfall.

The campaign involved 17 influencers across key social platforms, successfully creating widespread social chatter and engagement during the high-traffic shopping period.

 

Key Components of the Campaign:

1. Diverse Platforms: The campaign strategically utilized influencers across multiple social media platforms, including Instagram, TikTok, Snapchat, and Facebook, ensuring a multi-channel presence that maximized reach and visibility.
2. High Number of Influencers: The inclusion of 17 influencers significantly boosted the campaign’s reach and enabled content to be shared with a variety of audience groups simultaneously, amplifying its overall impact.
3. Wide Demographic Reach: The influencers selected represented a diverse demographic with varying audience sizes, from micro to macro-influencers. This mix allowed the campaign to engage with a broad spectrum of consumers, ensuring both depth and breadth in its messaging.

 

Campaign Results:

1. High Views: The campaign successfully reached a combined audience size of over 8,000,000, generating an impressive total of 7,000,000+ views across all platforms.
2. High Engagement: The campaign achieved an engagement rate of 86%, a strong indicator of the audience’s interest and positive response to the content shared by influencers.
3. Positive Brand Sentiment: The audience reacted very positively to the campaign, as demonstrated by the high engagement levels and the overwhelmingly favorable feedback on the influencer content. This further reinforced a strong, positive association with the Max KSA Black Friday Sale.

 

Conclusion:

The Max KSA Black Friday campaign delivered exceptional results, successfully driving significant social buzz and audience interaction. By leveraging a diverse group of influencers and platforms, the campaign not only boosted brand visibility but also played a pivotal role in driving footfall and sales during the Black Friday period.