Background and Brief:
We partnered with Liwa Festival to spotlight the vibrant and adventure-filled experiences the
event had to offer, working closely with various content creators in the UAE. The collaboration
was designed to bring attention to the festival’s unique range of activities, ensuring a diverse
and immersive portrayal of the event. As part of the campaign, over 30 prominent influencers
were invited to attend the festival and explore its offerings first hand. These creators captured
their personal experiences and shared them through dynamic and engaging content, providing
their audiences with a glimpse into the excitement and energy of Liwa Festival. Through their
posts, stories, and videos, they successfully highlighted the festival’s spirit of adventure,
creating buzz and enhancing its visibility across social media platforms.
Key Components of the Campaign:
Content creator selection: A diverse group of content creators was carefully chosen to
participate in the festival, ensuring representation across various categories, follower tiers, and
nationalities. This approach aimed to bring a wide spectrum of perspectives and styles to the
festival, making it more appealing and relatable to a broader audience. By having influencers
from different niches and demographics, the campaign created a rich mix of content that
resonated with multiple target groups, amplifying the festival’s visibility and appeal.
Gifting: To build excitement and anticipation for the event, each content creator received
specially curated PR packages. These packages were thoughtfully designed to align with the
festival’s theme and included unique items to help the influencers create engaging teaser
content. By sharing these teasers with their followers, the influencers successfully built hype
and curiosity around the festival, ensuring a heightened level of interest and engagement before
the event even began.
Campaign Results:
Buzz and anticipation: The content produced by the creators generated immense excitement
and social buzz around the Liwa Festival. Their engaging posts and teasers sparked
widespread interest and conversations, making the festival a trending topic across various
platforms. People were captivated by the vibrant and immersive experiences showcased, which
led to a surge in curiosity and enthusiasm. The buzz was so impactful that it left everyone
talking about the event and expressing a strong desire to attend and be part of the action.
Conclusion:
The campaign delivered outstanding results, exceeding expectations in terms of reach and
engagement. The content creators played a crucial role in promoting the Liwa Festival and its
diverse range of activities. Their authentic and captivating content not only showcased the
unique experiences the festival had to offer but also encouraged their followers to engage with
and participate in the event. The creators’ efforts significantly amplified the festival’s visibility,
making it a resounding success.