During Ramadan, food plays a central role in bringing families and friends together. For this
campaign, Eastern Arabia, a well-known spices brand recognized for its rich heritage and
wide spice collection, partnered with influencers to showcase how the right spices can
elevate every moment of the season, from the preparations before Ramadan to the
celebrations that continue through Eid.
The campaign followed a three-phase storytelling approach that reflected the natural rhythm
of the holy month. In the first phase, ahead of Ramadan, influencers visited Eastern Arabia
stores to explore the brand’s spice collections and share how they prepare their kitchens for
the upcoming month. This content highlighted the variety of spices available while showing
how stocking up on essential ingredients is part of getting ready for Ramadan cooking.
The second phase moved into the heart of Ramadan, where creators brought Eastern
Arabia spices into their kitchens. Influencers prepared dishes for iftar and suhoor,
demonstrating the versatility of the products across different recipes and cuisines. To support
the creators, the brand sent curated Ramadan hampers that included a selection of spices
along with a decorative Ramadan lantern and recipe cards that served as inspiration and
reference for the dishes featured in their content.
The final phase extended into the Eid celebrations, where influencers continued sharing
recipes and hosting moments with family and friends. Some creators prepared dishes for the
first and second days of Eid, while others highlighted the role food plays in bringing loved
ones together during festive gatherings. Starfish was proud to manage and execute this
campaign for Eastern Arabia, bringing the brand’s vision to life through authentic creator
partnerships and engaging seasonal storytelling.
