Since everyone is at home trying to stay safe. They are also looking for activities to keep them busy and entertained. Many have started cooking, others are working out and at night they sit on their mobile phones looking for entertainment. Where are these people getting their inspiration from? Majority are getting them from influencers. Chefs and fitness influencers in the GCC with KSA and UAE being on top of the list, are gaining more traction than ever in history.