Influencers v.s. Content Creators

Starfish Agency-

August 31, 2020

You probably heard the words Influencers and content creators used interchangeably. But do you really know what is the difference between the two? Let’s start with the basics by both terms. An influencer is a celebrity look a like with high following on social media. On the other hand, a content creator is someone you follow to benefit from.

In the next few paragraphs we will elaborate more on this topic.

Influencers

Everyone is familiar with the term influencers. They are famous product reviewers and vloggers who have the power to affect purchasing decision because of their, charisma, position & personality.

For example, Karen Wazen, a Dubai based lebanese, is an influencer with 4.2 million followers on Instagram. Her content is mainly about her family and adorable children.

Content Creators

Anyone with a smartphone can take a photo and call it content. However, content creators take their visuals up a notch. When you visit their Instagram profile you would be able to differentiate them from influencers.

Content Creators don’t necessarily have huge following. They are not your look alike celebrity. Don’t get us wrong, content creators can have huge following but this is not usually the case.

So what differentiates content creators:

Niche: By looking at their profile you can tell their speciality
Consistent: Every other post has the same look & Feel.
Relevance: Majority of their posts a related to a specific topic. For example, the chef will have a recipe every other post. That’s why people follow them.
Brand specific: A travel content creator, will work with brands that is related to travel. You won’t suddenly find the top celebrity mascara on their page. For example, a Saudi based , Yousef Alsudais, posts beautiful visuals from his experiences around the world.

Just to sum it all up, content creators can be influencers. However, not all influencers are necessarily content creators. Both can be used for different objectives – will leave that for another blog post.

Stay tuned