To celebrate Eid Al-Adha, Max Fashion launched a large-scale influencer marketing
campaign in Saudi Arabia designed to showcase its festive collection and inspire audiences
with accessible, stylish fashion for the season.
The campaign brought together 30 influencers across micro, macro, and mega tiers,
reaching a combined audience of approximately 20 million followers. By working with a
diverse mix of creator personas, Max Fashion was able to connect with different audience
segments through content that felt relevant, authentic, and tailored to each creator’s
individual style.
As part of the content strategy, influencers visited Max Fashion stores across KSA to explore
and showcase the Eid collection, taking audiences through the shopping experience while
highlighting seasonal fashion pieces and styling options. Other creators produced engaging
fashion-focused content, including outfit transitions, styling videos, and curated Eid looks
that demonstrated the variety available at Max Fashion.
Each influencer approached the campaign from a different angle, allowing the collection to
be presented through multiple perspectives, from fashion inspiration and family shopping to
everyday styling and festive outfit ideas. This helped create a strong mix of content while
maintaining a consistent campaign message around affordable, accessible, and stylish Eid
fashion.
The campaign generated a combined 6.8 million views and reach, delivering strong visibility
for Max Fashion throughout the festive season. Audience response was also highly positive,
with the campaign achieving positive sentiment across the creator content and successfully
strengthening awareness of the brand and its Eid Al-Adha collection.
Starfish was proud to support Max Fashion in bringing this large-scale KSA influencer
campaign to life, connecting the brand with millions of consumers through a diverse creator
mix, authentic storytelling, and fashion-led content that captured the spirit of Eid Al-Adha.
