Max Fashion KSA Partners with Parenting Influencers to Showcase Stylish and Budget-Friendly Back-to-School Looks
September 16, 2024
Background and Brief:
As the back-to-school season approached, Max Fashion KSA wanted to highlight their exciting new collection for students and parents preparing for the academic year. A key part of their strategy was to promote a limited-time offer: “Buy 1, Get 1 Free” on their back-to-school collection, which included a variety of essential wardrobe items for students of all ages. To ensure this offer reached a broad audience, the brand collaborated with three popular influencers, each with their own distinct following, to create engaging content. These influencers visited the Max Fashion store in KSA to showcase the latest back-to-school styles, which they featured in fun and creative reels on social media. Through their engaging content, they demonstrated the wide selection and value that Max Fashion provides, encouraging their followers to visit the stores and take advantage of the promotional offer.
Key Components of the Campaign:
Influencer Partnership Strategy: Max Fashion collaborated with three influencers in KSA, each with kindergarten to pre-teen children, to endorse the brand’s back-to-school collection. The goal was to connect with families preparing for the school season.
Social Media Platform Focus: The campaign was launched on Instagram, TikTok, and Snapchat to effectively reach a broad parent audience, leveraging these platforms’ visual and interactive features.
Informative Storytelling Approach: Influencers shared their store visits, highlighting the back-to-school collection while discussing the special promotions, including the “Buy 1, Get 1 Free” offer. This approach provided valuable, relatable content to inspire followers to visit Max Fashion stores in KSA.
Solution:
The brand formed a strategic collaboration with three macro influencers based in Saudi Arabia, each boasting a significant presence on Instagram, TikTok, and Snapchat. This multi-platform approach enabled the brand to effectively target and engage diverse audiences across these popular social media channels, maximizing visibility and reach.
The influencers created a series of engaging and informative content pieces, offering their followers an exclusive sneak peek into the brand’s back-to-school collection. Through in-store visits and creative storytelling, they showcased the wide variety of items available, making the collection relatable to parents and students alike. Additionally, the influencers emphasized the promotional offers, including the “Buy 1, Get 1 Free” deal, which further encourages their audiences to visit the stores. This combination of product showcase and special offers helped generate excitement around the campaign, driving traffic and encouraging parents to take advantage of the deals before the school season began.
Campaign Results:
The campaign performed extremely well with views of over 1M and an engagement of 73%
Influencer Impact: Partnering with influencers who have strong followings across three major platforms—Instagram, TikTok, and Snapchat—had a significant effect on the campaign’s reach. Their presence across these channels allowed the brand to achieve high viewership, capturing the attention of a diverse and widespread audience.
Brand Sentiment: Max Fashion, known as a trusted brand among parents, received a positive response from the audience. Followers reacted enthusiastically to the influencers’ posts, reinforcing the brand’s reputation for delivering quality products and appealing back-to-school collections. This strong brand sentiment helped boost engagement and drive foot traffic to stores.
Conclusion:
The campaign was highly successful overall. The strategic focus on the promotional offer, combined with the attractive collection available in-store, played a key role in driving increased traffic to the store in KSA. By highlighting both the special deals and the product range, the campaign effectively captured customer interest, resulting in engagement with the brand at the physical location. This approach proved drawing in more customers to the store and enhancing brand visibility in the region.
