OSN+ Teams Up with Influencers to Ignite Excitement for the New Season of House of the Dragons!

Background and Brief:

As part of their strategy to build excitement for the launch of the new season of House of the Dragon, OSN+ organized a special premiere event where influencers were invited to experience the first look at the much-anticipated episodes. Additionally, they partnered with 23 influencers to create dynamic, humorous, and engaging content that creatively showcased key elements of the new season. This content was created to not only highlight the new episodes but also to build buzz across social media, enhancing viewer anticipation and driving traffic to the platform. 

Key Components of the Campaign: 

Influencer Selection: The brand collaborated with 23 influencers, carefully chosen to maximize reach and engagement across Instagram and TikTok. With a combined follower base of over 10 million, the campaign ensured broad visibility and excitement around the launch.

Content Strategy: The campaign involved inviting influencers to the exclusive premiere, where they posted behind-the-scenes stories and content to build anticipation. They were encouraged to share engaging, creative posts showcasing the event, keeping their followers intrigued and invested in the lead-up to the launch.

Engaging Storytelling: Influencers were briefed to create content by picking sides between black and green teams, representing characters from the series. This interactive storytelling added a competitive edge, engaging both the influencers and their followers, further amplifying the campaign’s reach and excitement.

Hashtags: #HOTD2

Tags: @osnplus

Solution:

The brand collaborated with 23 influencers across different tiers—micro, macro, and mega—to build excitement around the new season by strategically tapping into a variety of target audiences. These influencers came from diverse categories, including lifestyle, entertainment, and reviewers, allowing the brand to connect with a wide range of followers and age groups. Each influencer was invited to the premiere, where they provided their audiences with an exclusive sneak peek through their stories, giving fans an inside look at the event.

The core of their content strategy was built around a fun and interactive reel, where influencers had to choose between the green and black teams, aligning themselves with characters from the series. This approach not only created engagement but also lent authenticity, as it appeared they were genuinely invested in the show. By creating humorous, relatable, and highly engaging content, the influencers were able to connect with their audiences on a personal level, enhancing the overall impact of the campaign and amplifying the excitement for the upcoming season. This combination of creativity and authenticity helped the content resonate deeply with followers, driving both anticipation and conversation around the brand and its new release.

Campaign Results:

The campaign achieved remarkable success, surpassing expectations with over 5.000,000 views. Several key metrics highlighted its impact:

Social Buzz: Influencers effectively leveraged their platforms to generate excitement around the new season of the show, fueling discussions and fan theories. This social buzz helped build momentum, drawing in not only regular followers but also a broader audience eager to engage with the content.

High Engagement: Audience engagement was a standout metric, with numerous interactions across social media platforms. Fans actively commented, shared, and reacted to the influencer posts, reflecting a strong connection to both the content and the brand.

Positive Brand Sentiment: The audience’s reaction was overwhelmingly positive, with many expressing excitement and gratitude towards the brand for showcasing their favorite show on its streaming platform. 

Influencer Impact: The selection of influencers played a crucial role in the success of the campaign. These influencers, well-aligned with the brand’s target demographic, were able to create authentic content that resonated deeply with their followers. Their creative approach, which included skits, live reactions, and personal stories about the show, added authenticity to the campaign, making it more relatable and shareable.

Conclusion:

This campaign demonstrated the powerful impact that aligning a brand with popular content, such as a beloved TV show, can have on its audience. By tapping into the emotional connection fans have with their favorite shows, the brand successfully built a campaign that resonated deeply with its target audience. The anticipation and excitement generated by influencer content fueled organic engagement, resulting in a significant boost to the brand’s visibility and positive perception.

The combination of social buzz, high engagement, and positive sentiment toward the brand highlights the effectiveness of influencer-driven campaigns. It also emphasizes the importance of leveraging pop culture and fan communities to create campaigns that not only generate awareness but also build long-lasting connections with the audience.