Pringles brought the spice to social media with the launch of its bold new Hot range – featuring five intense flavors: Mexican Chili & Lime, Cheese & Chili, Spicy BBQ, Kickin’ Sour Cream, and Sweet Chili. To celebrate, we partnered with seven high-energy content creators from Saudi Arabia and the UAE, each selected for their strong local reach and fun, interactive content style on both Instagram and TikTok.
The campaign leaned into humor and participation, creating moments audiences couldn’t resist engaging with. A custom-built AR filter, designed as a light-hearted challenge, gave creators and fans the opportunity to engage with the game seeing the Pringles can as a game element and resonating that with winning.
For the main campaign videos,we surprised the creators with a bold Pringles PR box, packed with the new flavors and a cheeky branded fan to “cool them down.” Each creator filmed their own unique twist – whether through blind taste tests, dramatic heat-level reactions, or by rating the flavors using the campaign’s signature expressions: ول ولّعها !
The campaign didn’t just generate laughs – it ignited real impact. With high engagement rates, strong views, and tons of shares, the content successfully reintroduced the Pringles brand in a fresh, Gen Z-friendly way. More than just a product drop, the Hot range launch became a digital moment.
Starfish Agency is proud to have led the creative direction and execution of this standout campaign – transforming bold flavors into bold storytelling that captured the region’s attention and appetite. We proved that when the flavor is hot, the content should be even hotter.
