Rethinking Fresh: How Bustanica Transformed Sustainability Through Influencer Collaboration

Background and Brief:

Bustanica, Dubai’s pioneering vertical farm, has revolutionized agriculture with its dedication to locally grown, clean produce. To amplify their message of sustainability and health, we embarked on an ambitious rebranding campaign.

Solution:

We strategically partnered with 10 influential voices across the UAE specializing in cooking, baking, healthy lifestyle, fitness, and lifestyle.

This collaboration aimed to:

1. Enhance Brand Visibility: Expand reach to engaged followers through influencers’ authentic storytelling.
2. Educate Audiences: Communicate Bustanica’s sustainable practices and nutritional benefits effectively.
3. Foster Community Engagement: Cultivate a community committed to health-conscious choices and environmental sustainability.

 

Key Components of the Campaign:

1. Influencer Selection: Curated a diverse group to resonate with varied interests and demographics.
2. Exclusive Farm Tours: Provided immersive experiences to showcase Bustanica’s advanced farming methods.
3. Educational Workshops: Engaged influencers in discussions on sustainability and health benefits.
4. Content Creation: Collaboratively developed compelling Instagram stories and reels highlighting the rebranding event and product features, incorporating:
5. Tags and Hashtags: Utilized @bustanica.ae (Instagram, TikTok, Facebook) and hashtags #Bustanica #RethinkingFresh #BustanicaStories to foster engagement and visibility.

   

 

Results:

• Enhanced Reach: Tags and hashtags facilitated broader exposure to Bustanica’s rebranding efforts, reaching a larger and more diverse audience.
• Increased Engagement: Encouraged interaction and discussion among followers, fostering a community around Bustanica’s values of sustainability and healthy living.
• Brand Association: Strengthened Bustanica’s brand identity and recognition on social media platforms, positioning the farm as a leader in sustainable agriculture.

Conclusion:

Bustanica’s rebranding campaign through influencer collaboration not only unveiled a new identity but also reinforced Bustanica’s commitment to healthy living and environmental stewardship. By leveraging influencers from diverse backgrounds and incorporating strategic tags and hashtags, we have successfully turned Bustanica’s vision into a movement, inspiring others to rethink fresh.