To welcome the New Year, Floward, in collaboration with Starfish Agency, launched a
large-scale content creator-led campaign across the UAE, designed to inspire thoughtful
gifting and celebrate meaningful moments. The campaign brought together a diverse mix of
micro, macro, and mega influencers, creating strong visibility and cultural relevance during
the festive season.
50 content creators took part in the activation, each showcasing Floward’s New Year
Collection through their own unique storytelling style. From unboxing floral arrangements
and curated gift bundles to highlighting Floward’s seamless app experience, creators
demonstrated how easy it is to find the perfect gift for New Year’s celebrations. Content
focused on the variety of gifting options available on Floward, positioning the brand as a
go-to destination for last-minute and meaningful New Year gifts.
The influencer mix allowed the campaign to reach a broad audience while maintaining
authenticity and relatability. Micro creators drove trust and personal recommendations, while
macro and mega influencers amplified reach and awareness across the UAE, ensuring
strong presence throughout the festive period.
Audience response to the campaign was overwhelmingly positive, with strong engagement
and favorable sentiment across influencer content. The storytelling approach resonated with
audiences, reinforcing Floward’s positioning as a brand that understands moments that
matter and makes gifting effortless.
By combining influencer marketing with authentic creator storytelling, Floward and Starfish
Agency successfully delivered a festive, high-impact campaign that captured New Year
energy and encouraged audiences across the UAE to celebrate the season through
thoughtful gifting.
