Background and Brief:
In a highly anticipated move, Almatar launched its transformative
“Almatar Week” campaign, designed to revolutionize how customers engage with their brand.
The core objective was to drive massive app engagement through a unique “Spin the Wheel”
feature, where every single participant was guaranteed a prize, embodying the slogan
“Everyone is a Winner” (بتفوز لفة كل(. Prizes ranged from free flights and hotel discounts to
cashback and exclusive partner offers. Tasked with bringing this innovative concept to life,
Starfish Agency took the reins, handling the full spectrum of influencer management, content
production, and creative ideation for this impactful one-week campaign.
Key Components of the Campaign:
Starfish Agency meticulously crafted a multi-faceted
influencer strategy, ensuring maximum reach and authentic connection to the “Spin the Wheel”
concept. The campaign leveraged a diverse roster of prominent influencers across various
content formats:
● Visionary CGI Integration: Influencer Nora Alyousef spearheaded captivating CGI
videos that visually brought the “Spin the Wheel” to life, showcasing the excitement and
the diverse array of big prizes, reinforcing that every spin leads to a win.
● Comedic Talk Show Format: The dynamic duo Turki and Abdullah Brothers did a
comedic talk show approach, discussing the “Everyone is a Winner” concept, sharing
personal experiences with the app’s prizes, and encouraging viewers to discover their
own guaranteed wins.
● Diverse Content Creation: With a total of 4-5 videos produced, including additional
compelling content from Rahaf Abdullah, Hessah, and Abdulelah, the campaign ensured
a rich and varied digital presence, all centered around the thrill of winning on the Almatar
app.
● Full-Spectrum Management: Starfish Agency managed the entire influencer journey,
from selection and creative concept development to full production oversight, ensuring
seamless execution of this unique winning proposition.
Campaign Results:
The “Almatar Week” campaign achieved unprecedented success, setting
new benchmarks for engagement and visibility, directly driven by its “Everyone is a Winner”
premise:
● Massive Reach: Garnering over 40 million total views across all platforms, the
campaign captivated a vast audience eager to participate.
● Exceptional Engagement: It generated more than 75,000 engagements, including likes,
shares, comments, and replies, demonstrating profound audience interaction with the
winning concept.
● Dominant Impressions: With over 100 million impressions, “Almatar Week” emerged
as one of the most visible campaigns of the season, cementing its memorable “win-win”
approach.
● Rapid App Adoption: A remarkable 100,000+ app downloads were recorded within just
8 days, showcasing immediate and impactful conversion directly linked to the “Spin the
Wheel” feature.
Conclusion:
The Almatar Week campaign stands as a shining example of strategic influencer
marketing executed to perfection, proving that a truly compelling offer can drive extraordinary
results. Starfish Agency’s comprehensive approach, from innovative creative concepts and
meticulous influencer selection to full-scale production, not only delivered outstanding results
but also solidified Almatar’s position as a brand that genuinely rewards its customers. This
one-week campaign’s phenomenal success underscores Starfish Agency’s expertise in crafting
highly visible and deeply engaging digital experiences that make “Everyone a Winner.”
