Anker partnered with Starfish Agency on a creator-led influencer marketing campaign across
the UAE, Saudi Arabia, and Qatar, activating over 20 influencers to position the soundcore
Liberty Buds as a practical, everyday audio essential for modern lifestyles in the GCC.
Guided by a lifestyle-first content strategy, the campaign moved away from hype-driven tech
reviews and instead focused on real-life usage and daily routines. Creators were
encouraged to show how the soundcore Liberty Buds naturally fit into their everyday
moments – from work and study sessions to commuting, fitness, remote working, and daily
productivity.
Influencers shared short-form video content across Instagram and TikTok, alongside
supporting stories, showcasing the Liberty Buds in authentic environments. Content
highlighted key benefits such as long-wear comfort through the semi in-ear design, secure fit
during movement, clear call quality, noise cancellation and transparency modes, and strong
battery life with fast charging – all communicated organically through lived experiences rather
than technical demonstrations.
The influencer mix spanned lifestyle, fitness, productivity, and on-the-go creators, ensuring
relevance across diverse audience segments in the UAE, KSA, and Qatar. This regional
approach enabled soundcore to build consistent brand presence while maintaining local
relatability within each market.
The campaign generated strong viewership, positive engagement, and high audience
interaction, driven by the authenticity of the content and the seamless integration of the
product into daily routines. By focusing on comfort, practicality, and real usage, Anker
successfully strengthened awareness and consideration for the soundcore Liberty Buds
across the GCC.
By combining influencer marketing with authentic creator storytelling, Anker and Starfish
Agency successfully delivered a high-impact campaign that enhanced digital visibility and
positioned the soundcore Liberty Buds as a reliable, everyday wireless audio solution for
consumers in the Middle East..
