The first half of 2020 took a different direction in Influencers Marketing. With Corona, the human behaviour changed, therefore, Influencers had to adapt to this change as well. So let’s take a look at what happened in the past 6 months Video leads the content category Video content is king. It is the best way […]
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Are Micro Influencers Effective in Marketing Campaigns?
When looking for influencers for a campaign, there are a set of unspoken rules & beliefs when selecting the influencer, metrics such: The more followers they have, the more influence they have The more “glamorous” it looks like, the more impact they have The more “known” they are, the more reasons to hire them Is […]