Current Influencers Marketing Trends in the GCC

The first half of 2020 took a different direction in Influencers Marketing. With Corona, the human behaviour changed, therefore, Influencers had to adapt to this change as well. So let’s take a look at what happened in the past 6 months Video leads the content category Video content is king. It is the best way […]

Brands Performance Increase with Influencers Marketing

The internet activity has increased during the covid-19 pandemic. This increase has offered some opportunities for influencers and brands to work together. Brands have decreased their production budgets and spend on outdoor ads, while investing more on Influencers Marketing. How? When brand managers hire influencers, they create their own content using their own equipment and […]