Ted Baker partnered with carefully selected fashion influencers to highlight the brand’s
signature blend of sophistication, elegance, and modern everyday style. The campaign
aimed to position Ted Baker as a destination for timeless wardrobe essentials and elevated
fashion pieces.
Working primarily with female fashion creators in the UAE, the campaign centered around
immersive in-store experiences at the Ted Baker Dubai Mall location. Influencers explored
the latest collections, selected their favorite pieces, and shared styling inspiration with their
audiences through engaging social content.
The creative direction focused on showcasing Ted Baker’s polished aesthetic while
demonstrating how the brand’s pieces can be incorporated into everyday wardrobes.
Through fitting room moments, outfit selections, and styling recommendations, creators
highlighted the versatility and premium quality of the collection.
Content was designed to inspire fashion-conscious consumers looking for refined pieces that
balance trend-forward design with timeless appeal. The result was a series of sophisticated
yet relatable content moments that aligned perfectly with the brand’s identity.
By leveraging trusted fashion voices, Ted Baker successfully connected with style-focused
audiences while reinforcing its position within the premium fashion segment.
Starfish was proud to support Ted Baker in delivering a campaign that combined fashion
inspiration, authentic creator experiences, and elevated storytelling to bring the brand closer
to its target audience.
